DIGITAL SIGNAGE

Digital signage is a form of electronic display that dynamically displays information, menus, advertising, other messages and television programming. Digital signs utilize technologies such as LED, LCD, plasma displays, or projected images and is very effective in delivering content in an impactful and dynamic fashion.
Digital signage can be found virtually anywhere and is often found in retail stores, restaurants, hotels, and corporate buildings.

KANA Productions focuses on content creation and as a full service media production studio, we employ all types of media to produce the most effective and impactful messages. From designing fresh new content to regenerating an old look; our approach to design utilizes an innovatiove style and an acute attention to detail to effectively capture and display your vision and ideas.

 

Examples of digital signage application:

  1. Digital Menu Boards – pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
  2. Advertising – usually either related to the location of the signage or using the audience reach of the screens for general advertising.
  3. Brand building – in-store digital signage to promote the brand and build a brand identity.
  4. Influencing customer behavior – directing customers to different areas, increasing the “dwell time” on the store premises, and a wide range of other uses in service of such influence.
  5. Enhancing customer experience – applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
  6. Enhancing the environment – with interactive screens (in the floor, for example, as with “informational footsteps” found in some tourist attractions, museums, and the like) or with other means of “dynamic wayfinding”.
  7. Public information – news, weather and local (location specific) information, such as building directory with map, fire exits and traveler information.
  8. Internal information – corporate messages, such as health & safety items, news, and so forth.